CEO
Valeri Atanassov
Valeri leads NØITA’s business strategy and international development, bringing focus and scientific discipline to the decisions that move the brand forward.
GLOBALContactTHE ALCHEMY OF BEAUTY
Science and balance.
Formula and feeling.
OUR MANIFESTO
Step into the circle.
In a world where biotechnology opens new possibilities, peptides support regeneration and exosomes carry signals between cells, science continues to redraw the boundaries of beauty.
We believe in precise science that looks beyond the obvious, and in biotechnology designed to support the skin’s natural renewal. We also believe in nature as the eternal alchemist, and in the skin’s own intelligence when it is given the right support.
NØITA is science and balance. Formula and feeling. Wisdom and transformation.
For those who do not wait for miracles, but help create change with knowledge, consistency and care. This is the alchemy of NØITA.
THE PEOPLE BEHIND NØITA
One team, from formula to finished product.
Lead Formulation Scientist
Karina Angelova
Karina develops NØITA’s formulas and turns new research into skincare that is effective, stable and pleasant to use.
Marketing Director
Dani Simeonova
Dani shapes how NØITA speaks to its customers and partners, translating complex product ideas into a clear and recognisable brand.
Design Director
Panko Zapryanov
Panko leads the visual language of NØITA, from packaging to the details that make every product feel part of one world.